Orellium Leadership Publication 4th Edition: Non-Market Strategy

Leaders must drive and oversee measures to protect the firm against non-market risks, treating them not as "soft issues" or mere "comms issues," but as critical elements of strategic importance. Accountability for these risks and their consequences rests firmly with the leadership team. Prioritising and thoroughly implementing these strategies across the firm is imperative. By proactively addressing non-market risks and aligning both market and non-market strategies, firms can safeguard their operations, enhance their reputation, and ensure long-term success. The dynamic nature of the non-market environment requires continuous vigilance and strategic adaptation. Adopting a structured approach to non-market risk management, as outlined in the (IA)³ Framework, enables firms to navigate complexities effectively and maintain their competitive edge in an increasingly uncertain world.