About Us

Who We are

As advisors, we define our success by your success. Trust us to provide the solutions and tools you need to thrive today, tomorrow, and well into the future.

We are leading strategic advisors dedicated to transforming the landscape of professional services and related sectors. We offer pragmatic and effective advice to forward-looking organisations, including law firms, corporate legal departments, companies, private equity firms, and investment funds.

With a unique blend of deep industry experience and cutting-edge academic insights, we provide unparalleled expertise in the professional services sector. We integrate the latest market trends and innovative, non-market strategies to deliver exceptional results.

Our goal is to advise and generate meaningful opportunities that drive growth and success for each of our clients.

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Meet Our Co-Founders

Robert Otty

Co-Founder and CEO

Rob Otty, CEO, is a seasoned leader known for his direct, collaborative style. He was a former CEO of Norton Rose Fulbright South Africa, and subsequently Global COO and CFO of Norton Rose Fulbright. Since 2014, Rob has written and commented on the emerging opportunities and challenges of AI in the legal sector. He excels in managing global projects and portfolios, with expertise in technology integration and organisational design.

Jonathan Otty

Co-Founder and CSO

Jonathan Otty, Chief Strategy Officer, blends outcomes-based planning with creative flair. Transitioning from academia to professional services, he’s committed to future-proofing the sector through innovation and unconventional thinking. Whether strategising for business or scaling mountain peaks, Jonathan brings vibrant colour to the grey.

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