Orellium Leadership Publication 2nd Edition: Strategy Revisited

Strategy, often clothed in vague definitions, extends beyond the mere articulation of goals and corporate ambitions. It is more than the simple reiteration of long-term goals, the restatement of broad corporate values designed to appease stakeholders, and the declaration of indistinct objectives that fail to meaningfully engage any level of the organisation. However, these attributes frequently masquerade as strategy in modern corporate discussion. Too often, leaders tout their "new and improved strategy" as being the means to achieve industry leadership, improve client satisfaction, boost profits, or champion sustainability.